SERA is a bilingual singer/songwriter from the North Wales town of Caernarfon who has released a number of Welsh and English albums and EPs. Since moving from the piano as her main instrument to the guitar, SERA is developing a different sound, with her last couple of EPs walking the country/folk line. Look out for her new album in Summer 2016, which she recorded with producer Eddie Boogie, (Eddie Al-Shakarchi) that has a distinct Americana feel to it.
Can you tell us about yourself?
Where you're from and what you've been up to over the past few years?
I’m from Caernarfon in North West Wales. I’m living just outside my home town now, close to the mountains and the sea. Over the last few years I’ve been focusing on my music - writing and releasing music in Welsh and English. I’ve also set up a musicians collective called CEG, and I put on local acts at great festivals such as Festival Number 6, Gorjys Secrets and more.
How would you describe your music?
My music is evolving, and I started out as a piano based singer-songwriter - I’ve moved through folk and country, and landed on ‘Americana’ - and that sound really comes through when I play with my live band which includes violin and slide guitar and some lovely harmonies.
Can you tell us a little bit about your influences?
My influences are really from the landscape, old stories and real, honest emotions. My songs are a mix of personal thoughts and seem to always have a theme that connects me to my home. This is not a conscious thing, but I have so many songs that mention mountains and water...it’s amazing how much your surroundings infiltrate your creativity, without even knowing it!
What are you currently promoting?
I’m currently promoting my new AA single, out August 19th on Folkstock Records which features the tracks Little Girl and Your Joy which are taken my new album Little Girl, which is out on September 2nd. I’ll be launching it at Festival No:6 and have a few more festivals left this year as well as some lovely gigs later in the year to promote the album.
Have you got a particular song you've done that you're particularly proud of, one that might define you?
I’m just really proud of this new album, and all the songs on it. I suppose I’m especially proud of the ones that took me outside my comfort zone, such as Through the Night, which is darker and more rocky than what I usually do. And those songs that are a little complex to play on guitar - I’ve not been playing guitar very long, and when I started recording the album, I was really just a beginner, as opposed to the piano. So I’m really proud of how far I’ve come through the process of recording and gigging the album material. I have a Welsh song on my last EP called ‘Esgyn’ which has taken me a while to master. But now I’ve got it!
What are you currently listening to?
I’ve been revisiting some artists that I used to really love, such as Alanis Morrisette and Sarah McLachlan - it helps me remember who it was that inspired me right at the start to become a songwriter. Currently as I write this, I have Norah Jones ‘The Fall’ album playing.
And your favourite album of all time, the one you couldn't do without?
Favourite album of all time is a really difficult one. I’ll give you 4 that immediately spring to mind! Sixpence None The Richer - self titled album, Alanis Morissette - Under Rug Swept, Lene Marlin - Playing my game, Heather Nova - Siren.
What are your hopes for your future career?
To build on what I’ve achieved so far, and to keep my career moving onwards and upwards. I love what I do, and I hope next year to get more great festival opportunities and more national radio play. I’ve been doing this for a while now, and I just want a future in music that is busy and fun, and to always be able to make a reasonable living from it, so that I don’t have to do anything else.
If money were no object what would be your dream project?
My dream project would involve recording an album with a full orchestra, and then touring at venues like The Royal Albert Hall. I can dream.
What's the best thing about being a musician?
What I love most is that feeling you get on stage at a great event, when the whole band is playing the best they’ve ever played, and the crowds response. And that moment when you finish recording a song and you hear the final mix. Anything feels possible in those moments!
And the worst?
The worst thing is that sometime people don’t think it’s a proper job. That even when you don’t appear busy, gigging and recording, every day you’re at your computer, and always working hard, often without any financial reward. I think some people think you’re just at home watching Netflix (though, sometimes I am :-) )
Finally, have you anything you'd like to say to the readers of Americana UK?
Thank you for taking the time to read this article and supporting independent artists!
- Artist Website http://seraofficial.com/